In the fast-paced and ever-evolving world of car sales, Luthando Kulati is one of those individuals who possess the drive and expertise to excel in this competitive industry. Luthando is a seasoned Car Sales Manager at Kelston Volkswagen Queenstown. With nine years of experience in the automotive sector, including six years with Kelston, Luthando has witnessed the industry's transformations and overcame numerous challenges. In this article, we will delve into Luthando’s journey, his passion for car sales, the keys to building strong customer relationships, what sets him and his dealership apart, his unique skills, and his insights into the future of the car sales industry.
Luthando’s illustrious career in car sales spans nine years. He embarked on this path immediately after completing his marketing and communication degree in Bloemfontein. He started his journey with Kenrich Motors in Makhanda when a friend introduced him to the owner, Dean Kent. He began working at Kelston as a service advisor, allowing him to gain a comprehensive understanding of the entire business. Eventually, he transitioned to the parts department before finding his true calling in sales.
His initial foray into the automotive industry as a service advisor opened his eyes to the world of sales. Combining his passion for marketing and communication with the dynamic nature of sales, he found his calling. “I fell in love with the art of selling cars, as it perfectly aligned with my academic background and personal interests’’, says Luthando.
When it comes to building strong customer relationships, Luthando always takes the time to get to know his clients on a personal level, so that he can provide an exceptional service tailored to his customer’s preferences. “For me, establishing and maintaining robust customer relationships is the cornerstone of success in car sales. I firmly believe that addressing customer needs and wants is crucial, along with fostering open and honest communication’’.
In an industry teeming with competition, Kelston Volkswagen Queenstown, and Luthando distinguish themselves through their unwavering commitment to excellent customer service. “Going the extra mile for our clients is not just a slogan but a core value we live by”. By providing a personalized and attentive experience, Luthando and his team create lasting impressions that set them apart from other dealerships.
Beyond his prowess in car sales, Luthando possesses exceptional communication skills—a crucial asset in the field. Moreover, his passion for sports and socializing adds an extra dimension to his interactions, allowing him to connect with customers on a deeper level. Additionally, his keen interest in business analysis and strategies has led him to pursue an MBA, further enhancing his ability to navigate the ever-changing automotive landscape.
The quote that keeps Luthando going is "A true champion will fight through anything" by Floyd Mayweather. “This quote encapsulates my determination to overcome challenges and obstacles with unwavering resolve”. Luthando’s indomitable spirit and perseverance enable him to weather the storms that inevitably arise in the fast-paced world of automotive retail.
As a seasoned professional, Luthando is acutely aware of the evolving trends in the industry. “I recognize that electronic vehicles, such as TESLA, have set the pace for a greener and more sustainable future. Moreover, the rise of virtual showrooms and online vehicle purchasing, exemplified by some dealerships, heralds a shift in the way customers interact with dealerships. I anticipate these trends to continue shaping the car sales landscape, prompting dealerships to adapt and embrace innovative strategies to stay ahead.”
As an accomplished Car Sales Manager at Kelston Volkswagen Queenstown, Luthando Kulati epitomizes the dedication and expertise required to thrive in the competitive car sales industry. With years of experience, a passion for sales, and a commitment to exceptional customer service, Luthando continues to surpass expectations and build lasting relationships with his clients. Armed with his exceptional communication skills, business acumen, and unwavering determination, Luthando remains at the forefront of industry trends, embracing the changes and challenges that lie ahead.
